Inspired with a vision to create a unique and immersive retail experience in the heart of Times Square, Hershey’s partnered with Image One Branding to deliver their new and improved Hershey’s Chocolate World. Designed by FRCH, Image One engineered, fabricated and outfitted custom signage, displays and customer attractions for their new flagship location. Three times larger than their previous flagship store our fabricators created an array of in-store experiences custom fit for 7,800 square feet gut renovation. The Amazing Candy Machine is a three dimensional fully automated diorama which allows customers to mix and match up to 12 Hershey’s products. The Largest S’mores Experience brought the outdoor experience right to customer’s fingertips. Say it with a Kiss enabled customers to display a unique digital message and the centerpiece display was a marvel of craftsmanship displaying all the icons from Hershey’s working in harmony together. Lit with our custom Hershey’s kitchen bakery light fixtures that resembled oversized Hershey’s Kisses. To this day the store’s imagery and experiences are shared across the globe.

Custom-build, Design, Display graphics, Engineering, Fabrication, Installation, Interior Signage, Light Fixtures, Lighting, Manufacturing, Metalwork, Millwork, Permitting, Product Displays, Program Management, Site Drawings, Surveys